Auto Hrvatska is the seed and the fruit of the Olympic year of 1952. In the first ten years of existence, in spite of modest conditions, it grew into a respectable firm led by the vision of its founder.
Retail network was developed, central storage was built and the assortment of merchandise was significantly widened. The following years were marked by the success and growth of the organization according to the development of the market and economy.
During Croatia’s struggle for independence, ownership and business transformation took place in the difficult circumstances so that the company would, through its name and business mode, remain to signify everything in Croatia that is tied with road vehicles.
The name Auto Hrvatska made its employees proud and inspired and in itself determined the direction through many challenges. Not giving up was crucial in spite of all the changes and challenges of loss of market and partners. It was essential even more vigorously and in new conditions, to continue doing business within the automotive field.
The history of Auto Hrvatska is in front of us. We want to take part in the reconstruction and development of our homeland, to provide our employees with dynamic and secure jobs, to provide their families with settled life, to be true and thankful to our friends while joyfully learning with the young.